Wednesday, August 24, 2016


MIAMI, Fla. – There’s nothing quite like the thrill of being at a championship event in sports, and coming this November, people from all over the world will get an inside look at what that experience is like at NASCAR’s Sprint Cup Series championship race. The popular social media app, Snapchat, will be covering all the sights and sounds of NASCAR’s premier division season finale at Homestead-Miami Speedway with a Live Story, NASCAR announced today.

Fans will be able to share their race-day experiences with millions of Snapchat users from the Ford EcoBoost 400 at Homestead-Miami Speedway on November 20, when NASCAR will crown its 2016 NASCAR Sprint Cup Series champion. In addition, Snapchat will also be covering the Bank of America 500 at Charlotte Motor Speedway on October 8.

“There’s no experience in sports quite like attending a NASCAR race, especially during the Chase,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “Snapchat’s Live Story coverage provides young audiences with a unique, behind-the-scenes look at the real Chase race experience, through the lens of our fans and drivers.”

“With Snapchat highlighting the Sprint Cup Series championship race with a Live Story, it will give users from all around the world an inside look at NASCAR from its biggest stage,” said Homestead-Miami Speedway President Matthew Becherer. “Having the Live Story at our race introduces yet another engaging feature for fans that they can interact with and contribute to during Ford Championship Weekend.”

The announcement comes as the NASCAR industry celebrates Kids Drive NASCAR, a new initiative created to engage the sport’s young fans and featuring kids-focused events and activities. All this week, the sport’s rising stars as well as drivers with young children will be hosting driver takeovers on the NASCAR Snapchat account. 

Later this fall, Snapchat users at Homestead-Miami Speedway and Charlotte Motor Speedway will contribute their race-day perspectives through video and photo Snaps submitted to collective Live Stories, capturing the real NASCAR story, straight from the fans.

The thousands of submitted Snaps from each event will be curated and packaged by Snapchat into a video stream that is shared globally with Snapchat’s more than 100 million daily active users. Each NASCAR Live Story will be available to view on Snapchat for 24 hours.

In February, NASCAR announced its first-ever partnership with Snapchat doubling the platform’s coverage of NASCAR premier race events in 2016. The 2016 Daytona 500, which set records for NASCAR social media engagement, and May race at Talladega Superspeedway featured Live Stories this season.

Snapchat is available on iOS and Android.

Tickets for 2016 Ford Championship Weekend, November 18-20, are now on sale and can be purchased by calling 866-409-RACE (4223) or visiting